Zalando

Founded in 1909 by Condé Montrose Nast in the U.S., Condé Nast is now home to numerous influential media brands including VOGUE, Vanity Fair, GLAMOUR, GQ, The New Yorker and WIRED.

For our client Zalando, PRO-VOGUE as a long experienced promotion agency developed an extensive promotion concept for customer generation.

In addition to extensive training and the optimal selection of operational personnel, a whole 500 individual stores were visited throughout Berlin using internally created tours to draw attention to the new “Zalando Connected Retail” concept.

With their charisma, knowledge and professional appearance, the trained promoters managed to generate an above-average number of leads and significantly increase awareness within four weeks.