Zalando

> 3
Months runtime
57
Man days
277
Stores visited
> 50%
Response

Founded in 1909 by Condé Montrose Nast in the U.S., Condé Nast is now home to numerous influential media brands including VOGUE, Vanity Fair, GLAMOUR, GQ, The New Yorker and WIRED.

zalando.de
Aktionsart
Miscellaneous
Product presentations / advice
Sales promotion (with and without commission)
Street promotion
Sweepstakes/address generation
Branche
B2C services
Fashion / accessories
Lifestyle
Trade (general)

For our client Zalando, PRO-VOGUE as a long experienced promotion agency developed an extensive promotion concept for customer generation.

In addition to extensive training and the optimal selection of operational personnel, a whole 500 individual stores were visited throughout Berlin using internally created tours to draw attention to the new “Zalando Connected Retail” concept.

With their charisma, knowledge and professional appearance, the trained promoters managed to generate an above-average number of leads and significantly increase awareness within four weeks.

Kontaktperson

Similar references

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