Beat81

4

promoter

6

days runtime

24

man days

> 81%

of the maximum heart rate beaten

BEAT81 is a group training program in a high-intensity interval format.

Aktionsart

Guerrilla Promotion

Image promotion

Sales promotion (with and without commission)

Sampling promotion (flyers, give-aways, product samples, etc.)

Street promotion

Sweepstakes/address generation

Branche

Fitness / wellness / health

Sweat smarter together with Beat81 and PRO-VOGUE!

Exciting high-intensity group workouts, motivating coaches and smart heart rate tracking for the best training success – that’s Beat81 in Berlin, Cologne and Hamburg.

PRO-VOGUE created a promotion concept for Beat81 for optimal lead generation from new members during the workouts in different cities. Our sporty and attractive promoter team addressed interested viewers for two weeks and concluded 14-day trial memberships directly via an iPad. PRO-VOGUE succeeded the desired number of lead generations was possible due to the extensive selection of suitable promoters, the selection of highly frequented locations and the holistic monitoring during the campaign through strategic planning.

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