The Allgemeine Deutsche Automobil-Club e. V., or ADAC for short, is Europe’s largest automobile club. Its headquarters are in Munich.adac.de
In the centers of the ADAC Nordrhein, our promoters carried out a promotion with lead generation for the largest German automobile club, in which the email addresses of the customers were collected with the help of a competition. For this purpose, a fixed promotion pool including reserves was trained in advance, which then carried out the promotion until the end.
The waiting time until the customers were served at the counter by the employees, they could bridge additionally with a nice cup of Nespresso, with which for the promotion a co-operation existed. The results of the campaign were transmitted to ADAC on a daily basis by means of an individually created reporting system. In this way, the promotion could be optimally controlled and the success also numerically proven.