Making the future work today: In the time of the pandemic it is even more important to implement strategic marketing actions without losing the advantages of face-to-face promotion. Therefore we also rely on digital promotion for our customers.
Contact restrictions continue to exist, there is a loss of sales in traditional retail and limited access in the shops. “Social Distancing” is currently part of our everyday life. For many companies, the planned promotion campaigns are pending, the warehouses remain full and cost money – marketing measures must be rethought.
The Covid-10 pandemic gives the trend towards digitalisation an additional accelerator. The urge to consume by the consumer and the search for satisfaction of pent-up needs remains, but these are increasingly channeled into the online experience. We offer a solution.
Video consulting – Live promotion at home
The choice online is many times greater than in the shopping stores. Online on the road, the customer often automatically looks for an anchor, an advisor! At the moment, the only information available to him is product information, product ratings, customer reviews, chats and, if necessary, explanatory videos. But the personal component can also be displayed online.
What would be, if the customer could also be advised competently and live at home by a brand ambassador?
Our trained promoters are available for our customers in a live video room. The promoters advise customers and potential customers there just like in a classic promotion campaign. And they animate customers to buy in the online shop. The same advantages can be used as in a classic staff-supported promotion campaign, especially the personal approach by a human being.
We announce the next promotion campaigns for the target groups live on the social media channels. Similar to the stores, we continue to address your target group, but on the digital channels. We collect online leads for a video consultation or a digital product tasting, and conduct these professionally. The range of who is allowed to watch is huge, whether privately, in groups or worldwide.
Use followers of the promoters – Micro-Influencer
We have our own database of >10,000 brand ambassadors, which can be selected according to age, gender and followers. We use the interfaces and search for the right promoters for your product and target group.
The promoters know many of their followers personally. Through micro-influencing, your brand and products are presented with emotion and naturalness – above-average engagement rates are possible. In addition, direct contacts lead to further indirect contacts. In principle, one direct contact can be assumed to lead to ten indirect contacts.
What changes compared to classic promotion campaigns?
We continue to implement our holistic approach. We work as closely as possible with you and find the ideal set-up and team to meet your needs on a concept-based basis. We design the goals of your promotion campaign, create a joint campaign briefing, on the basis of which the promoters are comprehensively briefed. We take care of implementation and monitoring, the promotion campaign is supervised by our project management at all times with regard to goals and content. A suitable reporting with all relevant key figures and evaluation can also be created after the end of the campaign. We will not leave you alone!
Get in touch now
Contact us at any time, we know our way around and will be happy to advise you. Your personal contact person is available to answer your questions 24/7, even during the crisis.