Visit by GES.
The CPhI is one of the largest B2B chemical and pharmaceutical trade fairs in the world with hundreds of small exhibition stands from all over the world. To help visitors find their way our customer Visit has developed an app that offers visitors an optimal overview. Now only the exhibitors have to register with their information.
This was the task of the 35-strong team of promoters who went from exhibitor to exhibitor three days before and at the start of the fair to explain the app and explain the benefits of using it for the exhibitor and the biggest challenge was to put together a team, train them and coordinate them during the campaign so that in the end every exhibitor is represented in the app.