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In August and September 2016 we carried out the Shell SmartDeal Bundle Sales Promotion with our customer Shell Private Energy at many german petrol stations. Shell and First Utility GmbH work together under the name Shell PrivatEnergie to supply households in Germany with 100% renewable energies and gas.

The aim of the sales promotion was to win new electricity customers and to conclude contracts on site. As an incentive the potential customers were offered the SmartDeal Bundle which they can use to benefit from low electricity tariffs and which could top up on the top-quality Shell V-Power fuel for one year at the price of normal gasoline sell a product with a long-term contractual relationship, such as an electricity contract.