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s.Oliver · Querspringer

In the top-selling Müller drugstores we were on the road with our customer Quespringer for s.Oliver in terms of sales promotion for the new s.Oliver black label perfume.

With this fragrance promotion the trend of individual product personalization was cleverly implemented. The customers were approached by the attentive PRO-VOGUE promotion staff and when the Black Label perfume was purchased they were able to have their own bottle personalized by the master engraver and the sales figures were noticeably pushed.