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Essence · Dfrost

Together with our customer DFrost we ran the first DIY make-up pop-up store for 3 months in spring 2017 for europes largest make-up brand Essence in Berlin. Our girls received precise training and practiced pop-up store at Hackescher market practically independent. Customers could look forward to a world premiere here and create their own individual lipgloss in the store.

In the basement there was the possibility to create an individual nail polish. For example the color of the favorite handbag was scanned in and the nail polish was produced in exactly the same shade. Influencers from all over germany were invited to the grand opening to support the media expansion of the pop-up store.