Beaufort8 for SSB
Save coal with the subscription. This is the slogan of the sampling promotion in the stuttgart trams to draw attention to their offer for monthly and annual tickets. In the right outfits our hard-working promoters drove with the stuttgart trams to inform the passengers about the new subscription tariffs and new ones.
Generating long-term customers was a particular challenge as the tram schedule specified where promotion is possible and at the same time the lines with the highest traffic should be used at peak times.