In 14 centers of the ADAC north rhein our promoters carried out a lead generation promotion for the largest german automobile club in which the email addresses of the customers were collected with the help of a competition. For this purpose, a fixed promotion pool including reserves has been trained in advance, which then carried out the campaign to the end.
The waiting time until the customers at the counter were served by the employees they were also able to bridge the gap with a nice cup of Nespresso with which there was a cooperation for the promotion. The results of the campaign were transmitted to the ADAC on a daily basis through individually created reports. This enabled the campaign to be optimally controlled and the success to be documented numerically.